For agencies and in-house teams
Editorial placements with a natural connection to your business, backed by documented checks on the publication, its audience and the metrics behind it.
Know where your link is going, why the placement makes sense and what we checked before accepting it.
The traffic figure does not describe an audience for this article.
Illustrative. Based on patterns recorded in two 2026 audits; not a real publication or client record.
Audit findings
Purchased-link audits uncovered domain-name-driven search visibility, high DR with thin supporting backlink evidence, and adult-performer traffic on a site carrying a car-maintenance article.
These are simple averages of two audit rates: one covering 424 unique domains, the other 21 purchased placements. Manipulation is included in QA failures. They are not measured rates for the wider 2,800-link project.
40,100 estimated monthly visits. Top queries dominated by variants of the site's own name.
Source: Ahrefs, retained audit capture. Client names and explicit terms redacted by us.
That was the pattern recorded for mygreenbucks.net in August 2026. The traffic headline alone did not explain what the buyer was getting.
We start with your target page and the audience you want to reach. We choose an editorial angle with a natural connection to that page, source an appropriate publication and document the reason for accepting the placement.
A current story, an active trend or a useful editorial angle gives the publication a reason to run the article. The connection to your business belongs in the story and in the paragraph around the link.
We examine the publication, its audience and the section where the article will appear. A familiar domain or an impressive score starts the investigation; it does not settle the decision.
You receive the checks, supporting evidence and acceptance reasoning with your placement. That gives your team something concrete to review, retain and discuss with the client.
Start with an individual placement or discuss a campaign around your pages, market and objectives.
Data screening supports the decision. Human review makes the call and records the reason.
Is there an identifiable publication behind the domain?
What is generating the visibility, and who is it reaching?
What supports the reported score?
Does this particular link make editorial sense?
The target country, publication and article context shape the placement. Tell us where your customers are and which pages you want to support.
Our initial focus includes local and regional US publications, where a business can connect to a story that matters to a particular community. We assess the editorial opportunity and publisher availability for each brief.
Law firms and legal businesses are welcome. Public safety, employment, local development and data privacy are among the topics that can create a natural editorial connection when the article supports it.
We welcome medical practices, healthcare businesses and related services. The publication, topic and surrounding context should support how the business wants to be represented.
We work with financial-services briefs where the audience and editorial angle connect clearly to the target page. The placement needs a reason to belong in the publication.
We also consider crypto and casino / iGaming projects. Each campaign is scoped around the target market, publication requirements and editorial context. The same diligence applies.
Send us your brief. We'll discuss suitable publications and confirm the available scope before proposing placements.
Reviewing purchased links kept exposing the same gap: reassuring metrics, with too little evidence about the publication behind them.
For an agency, that gap becomes a client conversation. For an in-house team, it becomes a budget decision. In both cases, someone needs to explain why the placement was worth buying.
Pharos brings publication research and documented diligence into the placement process from the start.
Consulting and client strategy
Max brings the consulting perspective: what the business is trying to achieve, how the placement connects to its target pages and what the team needs to understand before committing budget.
Our research and outreach team examines publications, reviews the evidence and documents acceptance decisions. Client strategy and publication review meet in the final placement recommendation.
Send us up to 200 placement URLs for a free due diligence review. You'll receive a written assessment explaining which placements pass, which need attention and why.
The review covers publication legitimacy, audience and traffic, metric integrity and the context of the placement. We identify evidence gaps where a confident decision needs more information.
What the assessment tells you
No purchase is required. You can use the findings to review your current suppliers or discuss a future brief with us.
Your list is not ready? Send the request now and provide the URLs by email.
Send up to 200 placement URLs. We'll review the publication, audience, underlying metrics and placement context, then return a written assessment with our findings and reasons.
No purchase required. We'll confirm the scope and next steps by email.
We'll reply to the email address you provided to confirm the scope and next steps.
If you'd like to add target pages or context, include them when you reply to us.
We'll contact you by email so you can send your placement list. The review can begin once we have the URLs and have confirmed the scope.
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Yes. We welcome agencies buying on behalf of clients and in-house teams managing their own link-building activity. The written diligence record makes the acceptance reasoning available to the people responsible for the purchase.
DR is one input. We examine what supports it, along with the publication's audience and editorial activity. A high score does not override a failed review, and a low score does not automatically exclude a genuine publication.
A publication can cover several subjects and still carry a suitable article. We assess the connection between the article, the surrounding paragraph and your target page, alongside the audience and publication checks.
A written assessment of up to 200 submitted placement URLs, with findings and reasons. We flag concerns, distinguish them from accepted placements and identify where more evidence is needed. We'll confirm the scope and next steps by email.
Yes, for a publication-level review. To assess the article and link context, we need the full placement URLs. Include those wherever possible.
We consider crypto and casino / iGaming briefs individually. The target market, publication requirements and editorial context determine whether we can propose a suitable campaign.
Send us your target pages, market and requirements. We'll discuss the scope and provide a quote for the proposed placements.
Get a clear view of the placements you already own before deciding what to buy next.